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Rugged Roads

Rugged Roads is a British adventure motorcycle specialist retailer and own‑brand parts supplier based in Sway, Hampshire, UK. The company focuses on dual sport and adventure bike equipment, offering a wide range of products from premium aftermarket brands as well as its own line of rugged protection parts, guards, luggage solutions, cockpit accessories, and service/maintenance gear tailored for bikes like BMW GS, Honda Africa Twin, Tenere, KTM Adventure models and more. Rugged Roads also operates a physical shop and workshop, stocks major adventure‑oriented brands, and serves riders across the UK and overseas.

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Product Categories

January Sale
Accessories
– Camping Accessories
– Decals, Stickers & Gifts
Bikes For Brains
Electronics
– Bike Electronics
– Lighting
Luggage
– Luggage Accessories
– Pannier Frames
Parts
– Last Chance Parts
– Batteries And Chargers
– Brakes
– Cockpit
– Engine & Cooling
– Exhausts
– Foot pegs, Levers, and Stands
– Fuel Systems/ Fuel Tanks
– Guards and Protectors
   – Chain Guards
   – Crash Bars
   – Engine Guards
   – Exhaust Guards
   – Fairings and Bodywork
   – Frame Protectors
   – Light Guards
   – Radiator Guards
   – Windscreens
– Levers & Controls
– OEM Honda
– Pipes and Pumps
– Seats
– Stands
– Steering
– Suspension
– Wheels & Tyres
Service & Maintenance
– Bike Care
– Bike Maintenance
– Oils & Lubricants
Workshop & Tools

Bikes

Aprilia
– Tuareg 660
BMW
– F650GS & Dakar
– F750GS
– F800GS & F650GS Twin (2008-2012)
– F800GS & GSA (2013-2023)
– F850GS & GSA
– R1100GS
– R1150GS & GSA
– R1200GS & GSA (2004-2012)
– R1200GS & GSA LC (2013-2019)
– R1250GS & GSA (2019-2024)
Honda
– CRF1000L (2016-2019)
– CRF1000L Adv Sport (2018-2019)
– CRF1100L (2020-2023)
– CRF1100L Adv Sport (2020-2023)
– CRF300
– XRV650 RD03 (88-89)
– XRV750 RD04 (90-92)
– XRV750 RD07 (93-95)
– XRV750 RD07A (96-03)
Husqvarna
– Norden 901
Kove
– 450 Rally
KTM
– 890 Adv
– 950 Adventure
– 950 Super Enduro
– 990 Adventure
Triumph
– Tiger 900
Yamaha
– Tenere 700 / Rally (2025-)
– Tenere 700 / Rally 2019-2024
– Tenere 700 GYTR World Raid
– Tenere 700 World Raid / World Rally

Product Brands

KOVE
Rugged Roads