Privacy Policy

Effective Date: [03/11/2025]

At Rugged Roads, your privacy matters. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website, sign up for our mailing list, or make a purchase.

1. Who We Are

Rugged Roads is a company specializing in adventure motorcycle parts and gear. Our website address is: [www.ruggedroads.co.uk]. We are the data controller of your personal data.

2. What Personal Data We Collect

We may collect the following types of personal data:

• Full name
• Email address
• Shipping and billing addresses
• Phone number (if provided)
• Purchase and order history
• IP address and browser type (via cookies)
• Marketing preferences

3. How We Collect Your Data

We collect data in the following ways:

• When you sign up for our newsletter
• When you place an order on our website
• When you contact us via forms, email, or chat
• Automatically via cookies when you browse our website

4. How We Use Your Data

Your data is used to:

• Process and fulfill orders
• Provide customer support
• Send marketing communications (if you’ve opted in)
• Improve our website and services

5. Legal Bases for Processing

We rely on the following legal grounds under GDPR:

• Consent – For marketing emails (only when you opt in)
• Contractual necessity – To fulfill orders or respond to inquiries
• Legal obligations – For tax and accounting compliance
• Legitimate interests – To improve customer experience and our services

6. Your Data Protection Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request erasure of your data
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

To exercise your rights, please contact us at [Insert Contact Email].

7. How We Store Your Data

We implement appropriate technical and organizational security measures to protect your data. We retain data only as long as necessary for the purposes stated in this policy or as required by law.

8. Sharing Your Data

We do not sell or rent your personal data. We may share your information with:

• Payment processors
• Email marketing platforms
• Website hosting providers

These third parties are under strict obligations to protect your data and comply with GDPR.

9. Cookies

Our website uses cookies to improve your browsing experience and analyze site traffic.

You can manage your cookie preferences through your browser settings. For more details, please review our Cookie Policy.

10. Policy Updates

We may update this Privacy Policy occasionally. The updated version will be posted on this page with a revised effective date.

11. Contact Us

If you have questions about this policy or your personal data, you can contact us at:

Rugged Roads
Email: [info@ruggedroads.co.uk]
Address: [Rugged Roads LTD, Sway Garage, Sway, Hampshire, SO41 6AL]